As a digital marketing expert, I can provide you with information about a guestographic, its technique for ranking, why it’s important, and how to apply it, along with a case study.
A guestographic is a type of content marketing strategy that combines guest blogging with infographics. It involves creating an infographic on a specific topic and then pitching it to relevant websites or blogs as a guest post. The goal is to provide valuable visual content to the target audience while also generating backlinks and driving traffic to your own website.
The technique for ranking with a guestographic involves several steps:
- Topic research: Identify a trending or popular topic in your niche that would be suitable for an infographic. It should be something that can be visually represented and offers value to the target audience.
- Design the infographic: Create an engaging and visually appealing infographic using relevant data, statistics, and visuals. Make sure it is easy to understand and shareable.
- Outreach and pitching: Find authoritative websites or blogs in your industry that accept guest posts. Reach out to them with a personalized pitch explaining the value of your infographic and how it can benefit their audience. Highlight the unique aspects of your guestographic and why it would be a valuable addition to their site.
- Collaboration and publication: Once your pitch is accepted, collaborate with the website owner or editor to finalize the details. Provide them with the completed infographic and any accompanying text or captions. Ensure that the guest post includes a link back to your website or a specific landing page.
- Promotion and sharing: After the guest post is published, promote it through your own social media channels, email newsletters, and other marketing efforts. Encourage the host website to share it with their audience as well. This will help drive traffic and increase the visibility of your guestographic.
A guestographic is important for several reasons:
- Backlink generation: By including a link back to your website within the guestographic, you can acquire valuable backlinks from authoritative websites. These backlinks can improve your website’s search engine rankings and increase its visibility.
- Increased brand exposure: Guestographics allow you to reach a wider audience by leveraging the existing readership of the host website. This exposure can lead to increased brand awareness and recognition within your industry.
- Enhanced content engagement: Infographics are highly visual and easy to consume, making them popular among online users. By presenting your content in an engaging format, you can attract and hold the attention of your target audience, leading to higher levels of engagement and interaction.
Now, let’s take a look at a case study to illustrate the application of guestographics:
Case Study: Company X is an e-commerce website specializing in outdoor gear and equipment. They wanted to increase their organic search traffic and gain more visibility in the outdoor industry. They decided to create a guestographic on “10 Essential Camping Tips for Beginners” and pitch it to relevant outdoor and camping blogs.
- Topic research: Company instruments du monde conducted keyword research and identified that there was a high search volume for camping tips among beginners. They decided to create an infographic that visually represents these tips.
- Design the infographic: The company collaborated with a graphic designer to create an eye-catching infographic. They used appealing visuals, icons, and statistics to convey the camping tips in an easy-to-understand manner.
- Outreach and pitching: Company X researched and compiled a list of influential camping blogs that accepted guest posts. They crafted personalized pitches highlighting the value of their infographic and how it could benefit the target audience of each blog.
- Collaboration and publication: Several camping blogs accepted Company X’s guestographic pitch. They worked with each blog to finalize the details, including the placement of the infographic within the guest post and the accompanying text.
- Promotion and sharing: Once the guest posts were published